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Spotify Wrapped is one of the most highly anticipated events of the social media calendar. Yet this year, many users were left feeling a bit underwhelmed. Despite being an annual highlight, the 2024 Wrapped experience brought a mix of reactions, from frustration over its lengthy runtime to concerns about AI-driven visuals.
- Too Long, Too Late – Spotify Wrapped’s traditional year-end wrap-up is usually a fun way to reflect on your music journey. However, this year, the average viewing time came in at over four minutes (04:08 to be precise). While this may sound like a lot of fun for music enthusiasts, it was often considered a bit too long—especially when we’ve come to expect quicker, bite-sized content.
- The AI Debate – There was also a notable buzz about the use of AI in Spotify Wrapped’s visuals. Many users speculated that AI-generated animations and designs made the experience feel less personal and more formulaic, taking away from the authentic feeling Wrapped has traditionally provided.
- A Dull Experience – While the personalised messages were a nice touch, the overall presentation felt a bit lacklustre this year. The repetitive animations and generic visuals didn’t seem to live up to the anticipation Spotify Wrapped usually generates, leading many to feel disappointed with the overall experience.
Last week, George took a deep dive into how office music tastes and Wrapped data intersected, uncovering the fascinating patterns behind our musical preferences…
If you’ve been enjoying our weekly vlogs and the insights we share, be sure to tune in for more behind-the-scenes action, expert tips, and fresh perspectives!
