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In the wake of the Covid-19 pandemic, the employment landscape in the UK has undergone a seismic shift, redefining traditional notions of work and geographical boundaries. This transformation has sparked a keen interest, creating the question: how have regional hiring patterns evolved in response to changing demographics and skill demands?
In this article, we draw from comprehensive data sets from ONS.gov.uk and LinkedIn, and insights from Indeed, embarking on an illuminating journey to dissect the nuanced shifts in regional employment dynamics.
Talent makes a big move
As the dust settles from the pandemic upheaval, an intriguing trend has emerged – a notable migration towards cities like Manchester, Bristol, and Glasgow, among others. These economic and cultural centres are experiencing a renaissance, attracting a wave of professionals seeking an alternative to the noise, cost and hustle of London. Data from the Office for National Statistics (ONS) substantiates this trend, indicating a surge in population movement towards regional areas, driven by a desire for enhanced work-life balance and affordability.
Delving deeper into job search trends on LinkedIn, we uncover a narrative of deliberate migration, with individuals actively seeking opportunities beyond the confines of metropolitan jungles. This geographical fluidity underscores a fundamental shift in how we conceptualise work and lifestyle choices, propelled by the newfound freedom afforded by remote work arrangements.
A surge in tech skills
Amid this exodus to regional centres, the skills landscape is undergoing a metamorphosis of its own. While traditional sectors retain their relevance, there’s an unmistakable clamour for digital prowess and technological acumen. The digital revolution, accelerated by the pandemic, has made proficiency in areas such as digital marketing, software development, and data analytics indispensable, with demand surges across different regions of the UK. Corroborated by LinkedIn’s increase in job postings for tech-centric roles in regional hubs, this renewed appetite for digital talent reflects a broader imperative for organisations – a business-critical need to navigate the digital frontier and remain agile in an increasingly competitive landscape.
Remote working breaks down barriers
Accompanying these shifts in skills demand is a profound demographic transformation. Remote work has become the great equaliser, transcending traditional geographical barriers and fostering inclusivity in regional workforces. Data from the ONS paints a picture of diversity and dynamism, with professionals embracing the opportunity to contribute to regional economies from afar.
This new reality is testament to the transformative power of remote work, enabling organisations to tap into a diverse talent pool and foster innovation at the grassroots level. This increased sector and skills diversity is complementing traditional economic strengths in centres across the UK, helping chart a course towards further growth and prosperity.
Outthink your competition for talent
In the post-Covid employment world, regional hiring emerges as a beacon of resilience and renewal. We’re seeing a remarkably evolving landscape, underpinned by a story of adaptation, innovation, and inclusivity.
As we navigate the road ahead, it’s imperative to learn the lessons of this period and embrace the opportunities presented by regional change. Speak to TMP Worldwide. By adding our talent advisory and RPO expertise to the conclusions gained from the ONS, Indeed and LinkedIn insights, we can help your organisation outthink the competition for talent – whatever your challenge and wherever you’re based.
Read our follow-on article for recommendations on driving success and growth within your organisation.
