Highlights
Heriot-Watt University Challenge
Heriot-Watt University wanted a clear understanding of how their existing employees felt and what attracts new talent to their organisation.
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Solution
How we collaborated
What we delivered
We identified five themes from our interviews and workshops. These included:
- International community and collaboration.
- Work/life balance.
- Autonomy and freedom to do things differently.
- Celebration of talent.
- Real world impact.
We also presented back the outputs of our competitor analysis along with a CX score to show how their candidate experience could be unknowingly turning away great talent.
Combining these outputs with the given themes we identified in interviews and workshops, we made four critical recommendations for Heriot-Watt University to address as they move forward with their EVP production
We identified five themes from our interviews and workshops. These included:
- International community and collaboration.
- Work/life balance.
- Autonomy and freedom to do things differently.
- Celebration of talent.
- Real world impact.
We also presented back the outputs of our competitor analysis along with a CX score to show how their candidate experience could be unknowingly turning away great talent.
Combining these outputs with the given themes we identified in interviews and workshops, we made four critical recommendations for Heriot-Watt University to address as they move forward with their EVP production
Heriot-Watt University RESULTS
Research Enabled
The research enabled Herriot Watt to reflect on how to improve their internal brand, in order to develop their brand perception. Moreover, it has been used as a guide to produce creative works and social campaigns.
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